An original furniture design created from concept to final photorealistic visualization.
This sofa is the **first original furniture piece designed by Piotr Zatarski**, created as a personal design project to explore the relationship between furniture design and high-end CGI visualization.
The concept was developed around the principles of Organic Modern design — soft, sculptural forms, rounded edges, balanced proportions and a warm, understated aesthetic.
Rather than visualizing an existing product, the entire sofa was developed from scratch. The process included defining the overall silhouette, refining the proportions and curves, developing the upholstery and construction details, and finally creating the complete 3D presentation.
For this part of the project, the sofa is presented through a series of clean studio packshots. Without an interior or additional decorative elements, the images focus entirely on the product itself — its shape, proportions, upholstery and details.
The goal was to create a piece that feels contemporary and distinctive, while remaining realistic as a furniture product that could potentially be developed for manufacturing.
From concept to visualization
The project covers the complete digital workflow:
* Original furniture concept,
* Furniture form and proportion development,
* 3D modeling,
* Upholstery and detail modeling,
* Material and shader development,
* Studio lighting,
* Photorealistic CGI rendering,
* Post-production.
Design & 3D Visualization: Piotr Zatarski
Software: Blender / Cycles
About the project
This project marks the beginning of a broader exploration of original furniture design combined with professional product visualization.
The intention is not only to create an attractive 3D image, but to develop furniture concepts that can be presented realistically to manufacturers, brands and potential partners.
The sofa is therefore both a design study and a complete commercial visualization project — demonstrating how an original furniture concept can be taken from an initial idea to a polished, production-oriented visual presentation.
More views and lifestyle visualizations from the project will follow.
About
Zatarski specializes in photorealistic 3D visualization for the furniture industry, creating CGI imagery for furniture manufacturers, brands and designers.
The studio combines 3D modeling, product design and photorealistic visualization to create high-quality imagery for catalogs, websites, e-commerce, advertising and product presentations.
Organic Sofa — First Original Furniture Design
Sofa 3d packshots