Reflect light on Material

I try to make the M look like the picture below, but I don’t know much about materials and lightning.
Actually I have a boring Yellow (R 1.0; G 0.639; B 0.089). For lightning a Hemi and an Area lamp, just for environment.

I tried to spotlight the middle of the M and turn on reflection, but I didn’t get it. Someone has an advice?

Which rendering engine?

Blender ofc, or what do you mean

Blender comes with two completely different render engines:
Blender Render and Cycles Render. Which one of those two do you intend to use?

Oh well, I remember ^^
This is in Blender Render