Hi there Blender Artists! I am after a friendly-looking merman 3D model. An image has been attached for what I have in mind. Anyone interested in creating this? 
That looks really awesome actually! Is it something you’d really be willing to share? 
Yes. How I build it depends very much on what you are using it for. eg. do you just need a single pose for an illustration, does it need to be animated or 3d printed? All would require different approaches.
And I am just a hobbyist. It still needs hair skin details etc.
I would like it to be animated if possible
For movies or games?
Augmented Reality
That’s confused me, will you be exporting it to a game engine and animating it there or animating it in Blender?
The reason for asking is it has a rig at the moment but the tail is a bendy bone and that won’t work in a game engine.
Ideally I have it animated in Blender and then exported into Unity, ready to be augmented.
The only way to test that would be to try. I could send you a basic blend file with some actions in and see if you can get it to work in unity. If not I will have to learn how to create spline IKs 
That would be awesome You’re very kind!
Ok I’ll send you a cut down version with some actions. eg no textures. PM where you would like the file sent. I should have something to you tommorrow.