There are a lot of things, but it all depends on the targeted demographics and how well each can relate to your game…
For instance, if you’re targeting kids or people with a very free flow state of mind, they would most likely relate to cartoon-styled or oriented games. Basically, everything (from the sound effects to the way the characters interact, etc.) must flow evenly in a sorta goofy manner. They would also relate to extreme and nonsensical violence lol. Its sad, but true. Of course, you must have boundaries. Keep things “sorta” PG rated… Meaning, the violence shouldn’t really alarm parents, but should keep the kids OOO’ing and AWE’ing.
If you’re targeting older people, then basically there’s pretty much no limit. BUT, there’s a catch that pretty much sales your product:
- Sex appeal - That’s self-explanatory… you know what I’m talking about lol
- Unique Design - This should help seperate your game from others, basically to help make people remember your game (have your own style)
- New and Unimaginable Implementations - I’ve noticed almost all of the newer games have this in common (if they sell well). Create and add some things.that people wouldn’t expect to be in your game, but makes your game awesome to play. And please look past just the simple “new weapons” deal. Think outside the box. Also, make game developers wonder, “how did he/she do that?!”.
There are a lot more, but there are a few things that should be no-brainers… Like actually making the game enjoyable to play and it should make sense. Also, it should be challenging and interesting, even after completing the game. By the way, don’t underestimate simplicity. Some people seriously dislike complex games and things. Make it complex enough to keep people guessing and learning, but make it simple enough to keep your audience’s attention.
I hope this helps…