Blender Brand Identity Refresh Proposal

Even though I believe it is highly unlikely they are going to pick this up, I appreciate your constrictive approach. I can see, you actually though about it and spent time to improve it.

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That’s not a bad thing. Everyone loves cottage cheese!

On a serious note, I do like the somewhat thicker Blender logo. It still needs the blue circle in the center, though.

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@kynu I am kind of with the sceptics here. Your designs look visually pleasant and professional but they remind me too much of the recent soapbarification of established corporate logos. Where details and sharp angles are smoothed out so much, that at some point they all look the same.

on the other hand your proposal made me realize that I really don’t like the font of the original blender logo. every letter except the ‘L’ has some unpleasant proportions where the strokes meet.

So I am very much for a little brush up. Not too much please. just a tiny bit

and the blenderartist logo should not change at all. I really like it. The letters are looking really comfy in the little space they have. I want to add some soft body physics, so they’d just wobble around a little…

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I personally find the Blender logo one of the best I’ve ever seen and I don’t think it will be refreshed soon. Also compared to the logos of other 3d packages, the blender logo just unique. I would find it totally unnecessary to change it. :face_with_monocle:

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I like your redesign. I personally don’t really care whether or not it happens, but I think it could have some impact in terms of popularity. Of course for a professional software like Blender this is less important since users are more likely to use it for its features rather than its looks, but it definitely can’t hurt.

My only gripe with the current Blender logo is that the proportions of the branches relative to the central circle don’t look harmonious to me. The branches seem thin, feeble almost. I like that you made them thicker, the overall shape looks more balanced. The font also looks better, somewhat softer. Current one looks dated, a bit 90s doesn’t it ?

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Yeah, that is a very nice proposal. I like it better than the current one.

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To note, I really don’t get the idea that logos in this day and age should neither have sharp corners nor make use of more than a single color. The printing technology for starters is far from what it was in the 1980’s, and at best you did a major downgrade in the design to save just pennies for promotional material.

That said, some of the best changes are subtle revisions. Perhaps make the circle and the arms the same diameter everywhere and keep the blue circle. Perhaps even add a shining bevel to buck the trend if you dare.

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I looked it over, and I cannot agree that it needs to be changed like that. The shape of the logo is very important because it tells a story there in its own way - the 3 d’s overlapping and the impression of perspective as it leans away from the viewer, and that blue circle is iconic there.

Nice attempt, but not keeping to the spirit of the why leaves me feeling ‘meh’ about the need to change it.

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I don’t think they are "d"s. This page tells the story of the Blender logo : https://web.archive.org/web/20070225135758/http://www.mopi.nl/blogo/p4.html
Apparently it’s an eye. To be entirely accurate it seems to be a blend (ha!) between an eye and the previous sketches that look like the four blades of a typical blender. Like you I interpret the subtle distortion (blades diminishing in size, eye slightly squashed) as perspective : the logo lies flat on the ground, and we’re looking at it not directly from the top, but at a small angle. The effect is so subtle that for a long time I thought it was accidental, and I didn’t really like the overall balance these unequal blades contributed to. Maybe it’s supposed to convey that Blender does 3D ?

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Probably it does. but if you want, you can read 3 d-s in it :smiley:

Thanks for the link, this is a very interesting collection of information!
I honestly think all these interpretations are getting lost in the final form, both in the old one and also in my proposal. I only aimed for a nice derivative shape.

But if we want to take it literal… someone told above (or on twitter) that now it looks like a hand gesture. Well as you can see on the wayback machine article, a “hand-eye” was the original idea.
So nothing new here :smiley:
But to be honest I had tons of variations done where I wanted to cut up the shape a bit and it always looked more like a hand then now - that’s one of the reasons I stayed with this super-simple version.

Also in the end we just want a recognisable ICON. Generally I like when logos have meaning, preferably multiple one. I always aimed to design them like that.
But with the Blender logo I don’t want it to tell me it’s an eye, it’s a hand, it’s a blender, it’s 3 “d”-s, it’s in 3D because it’s tilted (bah, that’s so forced anyway), it’s this, it’s that.

Rather I want an un-questionable icon which signals to me: "Hey, I’m Blender! I’m here and I know you love me!"

TBH the current one does channel this already, it’s just extremely dated (meaning unbalanced, and haphazard) and I wanted to create a derivation of that which still shouts, “Hey, I’m Blender! I’m here and I know you love me!” but looks much nicer on my desktop.

Oh yes, and something I wouldn’t be embarrassed to wear as a t-shirt. Yes I’m very design-picky.

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Nice thread.
There are a lot of artists and designers here so its nice to read opinions. But in the end its all depends on personal taste.

And in this case I prefer the new desing. Especially the Eye-Hand icon. It looks more clean and polished, all dimensions are equal which is pleasant to the eye. My suggestion would be to make the orange darker (like in the old one) which will make the Icon a bit havier and more balanced with the letters. The change of the colour will probably move away from the childish look a bit.

The letters, in my personal opinion, are a bit too curvy and, well, childish. I would probably suggest straighten them up a little (for example the “e” horizontal line) or the “r” top part. There is a font ingerence that may work or may not, but is worth a try. Its good to make the logo more serious in this case.

Anyway, the new Icon design makes me want to wear the t-shirt with it. :slight_smile:

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I also think that blender needs to improve its logo and symbol, but this I don’t think is the way, the typeface is in fashion and is used in other brands (that one or a very similar one) when the typeface goes out of style the logo will feel more old than current. The symbol without the circle inside looks strange, you would have to find a better balance, but I also congratulate you for looking for a new way, maybe now more proposals will come out.

There is one reason… it’s extremely dated.

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I generally don’t believe in crowdsourcing design decisions. But I came here for honest opinions.

I made one iterative change on the logo based upon all the feedback you gave me and made sense to me.

  • the orange being a bit too bright
  • the icon being - perhaps - a bit too bold. I changed this ever so slightly.
  • the text being too curvy (childish for some)

This newer text is based on a commercial font, but I completely redrew every letter with significant adjustments to make it unique. One can debate this method, I used it because I really liked strength of the characters, that they have even thickness and the fact b-s and d-s don’t have vertical bases.
Their original was actually the first font I used for this project, and I changed it to the curvy one precisely because that has a free licence.

The difference between the 2 is obviously that in the top one I mimicked the diagonal cuts of the current logo.

Note: I still don’t believe in the blue dot. The blender logo is often used in tiny scale and it always becomes just an added noise to the icon, not something which holds valueable information.

I tried it.

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Ton answered me on Twitter that Blender Foundation is not interested in a design change for at least 3-5 more years.
Hurray for all the naysayers who would never change it, you have a few more years of happy outdated Blender branding :slight_smile:

I accept Ton’s words humbly, although I silently disagree with his ideas here.

My proposal will stay as a memento of a community effort, and I’ll still be here in 3-5 years, hoping I’ll be able to help out the Foundation.

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I like the orange in the middle design better.
The original font, the “childish” one was great, though, and I am not really a fan of the new ones.
No real opinion on the boldness of the icon. But removing the dot and untilting it is the right decission.

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Thank you, I really liked that font (Baloo) too.
I just wanted to create a test with something a little more traditional.

You are right, my original proposal with a slightly darker orange would be the way to go.
If there would be a way to go…

Really cute and adorable logo. I totally like it! The original one looks just screwed to me with some sort of distortion. On my system I always change the icon of blender to alternative one - without vertical distortion and blue dot in a middle, really similar to proposed.

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To be fair, there is no such thing as software that suddenly became far more powerful (from a user standpoint) because the branding changed. In fact it is also common for companies to rebrand when their software solutions are losing ground (because of mismanagement, extremely slow development, or both).

I do not believe in the notion that an idea or concept suddenly becomes antiquated after it has been around for 20 years or so, I know the world is changing fast but let us not force change for the sake of change.

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Haha today I just did the same and changed the desktop icon of my 3.0
At least that we can do.

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