A bit pity about the blender logo decision. Your proposal, maybe not perfect, but a way better than the original. Its my personal opinion of course.
In this case, would you mind maybe to share the icon so anyone interested in a good taste design can use it as desktop icon? 
I expected that to be honest. While I am annoyed sometimes by a somewhat amateurish design of the current logo there are by far more important issues with Blender that needs attention and resources.
Also Blender really getting wide popularity only recently (relatively speaking) and improving its brand recognition. It would be to soon to make major changes to its brand. I think Ton is right about the time line. If the development goes as strong and we don’t have major issues with Blender it will need good rebranding in just about 3-5 years.
Although, I applaud to the attempt. It’s the most thought out approach to Blender logo redesign I’ve seen up to date and the result is pretty good too.
I think you should continue with the redesign if you have time and make it a dedicated project. When the time comes you might be already done with most of it.
If you download source and build yourself, you can update the icon and logo and splash screen yourself and compile your ‘rebranded’ work for yourself. Once upon a time I did that to incorporate my own artwork on the splash and to add a logo following the color scheme of my favorite theme.
Thanks a lot for the tip!
I’ll look into it how could I do that.
Finally in front of my PC and I could also figure out how to change the blend format’s icon!
What didn’t work though is to save these two ico-s into one so I have them as separate files.
You can download them from here:
The app icon change is straightforward but if you are curious how I changed the blend files’ icon, I used this little tool called FileTypesMan:
Thanks everyone for this ride, let’s gather again “in 3-5 years” 
Perfect! Thank You. I wish Blender will get this branding someday. Also hope it will be sooner than 3-5 years. 
This is great! I’ll use it too. So much nicer.
Just saw the latest change (D13342) to Blender and it’s pretty interesting that they use much better designed icon for files than for the main blender logo.
I do like how your new proposed Blender Artists logo is more visual and how it connects to the main Blender logo! I’ll have a chat with the team to see if we feel we need a refesh.
I know, right?
I was closely monitoring jendrzych’s work on the UI icons since their inception when 2.8 was an alpha.
He did an amazing job, and I’m a 100% sure he would be with us on a branding change.
His icon version of the logo is a very safe and nice version.
But for my iteration I aimed for a thicker look.
Wow, thanks Bart!
I’m already happy that you and Metin like it.
Even if you don’t adapt it in the end.
Consistent as both suggestions are, I’m inclined to the new Blender Artists one as your Blender logo is flat and doesn’t say this is a 3D modeling software. Slight extrusion of the new Blender logo/adding perspective to it would be fine I think.
The new blender file icon is a good direction but I still prefer the @kynu version - without the dot inside. Especially in the smaller scale simplicity and readability is the key.
Not a fan at all. I think blender’s logo is fine the way it is, and it is recognizable.
The removal of the blue takes away the contrasting color of the logo, which leads it to look sterile and childish. Too rounded and soft. Remember the software is called “Blender” it is “blending” something.
My other issue is with the font. Blender’s current font is Iconic and easily recognizable. Baloo is too puffy and fat, and feels like helvetica in it’s blandness and harmlessness.
In reality this is a solution looking for a problem, removing the text from branding also makes it difficult to know what is being promoted. Blender is not Disney, so most people won’t know what the logo is. It also goes against the spirit of blender as a software. Blender has thrived precisely because it has adopted industry innovations, whilst being completely aloof to software trends. It is a free, rebelious software, not one that needs to “fit in”. Consider that blender has, in the last 5-6 years rocked the industry, by remaining true to itself and not capitulating to outside pressure. Instead of blender being the one trying to court industry, industry is courting blender.
Why change what is in the process of dominating, and try to chase a fleeting design trend?
Aside from that, a nice effort, but I am seriously not a fan of minimalism/Soft logos.
Blender needs to be seen as powerful, not safe.
An interesting Idea nonetheless.
Blenders branding is timeless, I don’t think it really needs a change what so ever. In fact I think it’s better than the proposed change in the OP. Significantly.
granted an internet message board isn’t a client boardroom, i’d say an important component of branding work is actually the tact of receiving feedback. this and several other posts have a condescending tone. if you are confident in your designs, you can speak to them without belittling what you perceive as a lack of design savvy of others, even if you are feeling attacked.
as for the logo, i did a quick audit of other popular 3d software and noticed your proposal would make blender the only one with this level of font rounding. perhaps the intent was to position blender as approachable, but i would counter sharp edges speak to the concept of precision that most would associate with a piece of 3d software. i think the uniformity of the soft curves also contributes to the ‘blandness’ feeling that some are expressing.
in terms of “dated” logos, ue4 still looks like a medieval sword, c4d a heavily rendered orb, and max and maya are full of web 2.0 shading. not using those as an excuse never to change, but it is worth recognizing distinctive quirks can be endearing in ways that aggressive minimalism can sometimes lose sight of. a brand is more than perfect kerning, after all.
anyway, the design isn’t bad, but i think showing a little more exploration can sometimes be helpful in directing the conversation beyond “i didn’t like this thing so i got rid of it” and “you got rid of that thing i liked so i hate your design now”
I think your work here has something to it. Each one is considered “timeless”, and if they were to change, that might effect their branding for the worst.
This might solidify your conviction:
One thing that I noticed, particularly since I am currently doing some “eye studies” in art, is that the blue dot effectively becomes the eye grabbing feature. The logo lends itself very well to the concept of the “Golden Ratio”, the same attributed to any decent art, and to the human eye. Soo too, sharp lines on the top of the text all point inward to itself, directing the viewership to itself.
Without the dot you have no “pupil” to focus on, and with rounded text edges you have no “arms” to embrace the viewers eye. As a silly example, you cannot embrace anyone with closed arms, but with open arms- so too the smooth font and the pupiless logo seem to deflect one’s attention.
Like it or not, the fact that the current “brand” is causing this discussing means that it is doing its job, which is: to be noticed and talked about, and to invoke strong feeling of some sort. As one saying goes “any attention is good attention”. The proposed one looks like a conversation stopper, and that, in my opinion, would not be a good thing.
Lasty, looking at @kynu’s icon, it has the same eye grabbing features that blender does. It has a larger contrast of colour than blender’s logo, but I also notice that it draws my eye in more than many other icons. It too takes on the shape of an eye. If we too remove the pink outside, and the “shine” from the eye, we almost have blender’s logo.
As a thought experiment, if we took out the pupil, the pink outside, and the white shine, we would have the same desired simplification suggested for Blender’s logo. But now we get a rather bland orange circle. I like Kynu’s eye grabbing icon for the same reason I like Blender’s eye grabbing logo and text as explained above. I propose that neither Kynu nor Blender rebrand themselves, otherwise both would have bland icons.
See https://web.archive.org/web/20070225161902/http://www.mopi.nl:80/blogo/index.html for a brief history of the blender related logos.
The logo is fine as-is. Would it be changing only to keep up with the current trend of all brands making flat, simple, soul-less logos?
Recommended watching: “What on Earth is going on with simplified logos?”, Solar Sands on YT.
That would be the second thing I’d change. The first would be the name. I’d try for something a little more 3D graphics-ish.