A bit of additional context information I’d like to add here:
like the other animal character I created for the ad (the Squirrel), the Raccoon, took one week, from scratch to animation-ready completion, one-person effort, ARKit-to-Rigify-workflow prototyping included. These two represent furry animal #2 and #3 in my personal record, after Sneaks whom I had done for this shot: The Melondel Cataracts
As a generalist, I was - and am still - very happy & satisfied regarding the outcome, both quality- and speed-wise.